.how it works

The playmaker model

The playmaker model is a renewed people-oriented framework that makes result-driven change successful for all stakeholders of the company. It creates the right conditions for all employees to make impact as – a playmaker. The one who takes personal leadership for growth, performance and to matter.  

Only by playing excellence on the 3 business vitals Mission, People and Culture the people within the entire company take ownership and not just a part of it. What are the pre-conditions for success: 

 Mission – DNA

  • Have explicit values & guiding principles with a clear definition of the purpose impact to be made in place. And live them!
    • This delivers a guaranteed culture fit in new hiring. A 100% focus on doing the right things, with the right behavior in every job role. It increases loyalty from employees and clients because of being authentic. 


People – Drive

  • Stimulate, the scientific predictors, daily passion, self-efficacy and motivation to grow in work. 
    • Guaranteed higher work effectiveness, satisfaction and engagement in work. High performing teams that are creative and willing to walk the extra mile. Employees with high confidence and adaptive to change.


Context – Culture

  • Structured process in place for employees to demonstrate ownership to contribute best to the company culture and impact ambitions. 
    • An evolving culture where people thrive, and are working with the right mind-set, skills and behaviors in action to deliver the highest value to each other and their clients. 


We create a culture where people have the company DNA on their radar, are intrinsically activated and take ownership for performance and personal growth. We provide a pragmatic individual and business process to embody the regenerative way of working and create people and business that matters.

playmaker model

Strategical Alignment

Build an organization where people understand and feel to what mission they contribute, what values are important and what this means for them personally. It guides people to focus on doing the right things.

Individual Activation

Activate the authentic power of people, stimulate ownership and help to navigate on what they intrinsically need to grow, perform and matter. It improves the feeling of confidence, satisfaction and total results in the job role.

Culture & Conditions

Shape the right conditions (mindset, skills and process) and act on what matters most. It increases effectiveness, openness, clarity and mutual trust, so that people deliver the highest value to each other and clients.

.our approach

We can facilitate the transition the company needs. No matter if it’s a start up, scale up, corporate or somewhere in between.

The route we take (what comes first, whats next) and the methods we use to address the need depend on the organization and their wishes.

The only thing we share upfront: if you aren’t ambitious enough…perhaps your time is not now.



.success vs relevance


When you want to become more relevant as a business. Have more positive impact on clients, employees and the world as a whole.


When you want to scale your business and want to cultivate that energetic vibe within your team. 


When you want to improve your performance within the market, and want to keep all your employees on board at the same time. 

.business cases
Europalaan 400
3526 KS Utrecht

085 – 060 37 87

All rights reserved | 2022 | Privacy Policy