We help create a foundation where the purpose of the company is the anchor for the right direction, the right people, the right roles and the right focus.

An integral approach

to improve relevance and impact

We help create a foundation where the purpose of the company is the anchor for the right direction, the right people, the right roles and the right focus. Through finding the entrepreneurial dream and creating a working environment that everybody can contribute to based on their qualities, employees can make far better use of their talents.
The results: 10x better business results due to loyal customers, consumers, employees and fewer waste of human potential.

Bring in the Playmaker!

Playmakers are internal “impact officers”; curious, sensitive people with courage who are trained to shape the right conditions for a meaningful work culture.

Keep your mind and energy on track, build a Playzone

Every business a Playzone!

A Playzone symbolizes the foundation for a work culture that is centred around the company’s purpose where every individual enjoys creating value. The purpose is the anchor for attracting and retaining the right people in the right roles with the right focus.

Do you want to stimulate performance in a different way, so people can really make a difference?
Feel free to drop us a line!

Make the essence behind impact clear

The essence is our starting point for a company. Erm… ? You say you just wanted to be an entrepreneur and make money?

We’re convinced that every human being has a deeper reason for doing. Even if you simply started your work life to make money, we believe that there is a driving force behind all that. Maybe you are looking for independence, pride or meaning.

Using a creative, psychological approach, we set out to find what’s really important to you as the director of the company. We take a close look at your passion, conviction and motivation to grow.

This results in a single page of text that can be used by truly everyone in the company to make decisions based on the right touchstones.

Connect the teams

Our next step is to take the purpose we formulated during the purpose & impact session and bring it to the people. Using creative sessions, we help all employees take ownership of the purpose. We go beyond employees’ defined roles and let them look at the bigger picture.

What does what and who we are mean to the department head? And to the office manager? And what contribution do they wish to make? We pay attention to personal passions and convictions, and explore people’s desire to grow.

By the end of these sessions, all employees understand what they are working on, and they will all feel motivated to contribute to the higher goal. In addition, we start on taking the third step.

Playmaker training

In order to make sure that everything we built together does not come crumbling down as soon as we leave the building, we train Playmakers. This is a role that can be conducted by employees out of the team, leadership or by hr.

Playmakers are real “impact officers” and facilitate a value dialogue among colleagues that does not judge, but invites employees to discuss the things that are important to them. This way, the work floor becomes a performance driven Playzone in which work is pleasant and meaningful.

The Playmakers are well prepared and equipped with all the right skills and tools. We mentor them with refresher days and contact moments so that they will remain motivated and on their toes.

Build a Playzone?

and start to make a difference!