We make the company’s dream explicit and transfer this towards employees and their work, so that everyone understands how to effectively contribute based on their own abilities.

The changing need of people requires a new way to stimulate performance in business. We create new conditions whereby people perform in a way that meets their needs. And that fits with the purpose and ambitions of the company.

website image

For whom?

You’re a business leader scaling up and searching to build a foundation. Or maybe your business has been around for longer, but you’ve noticed that the current situation no longer shows balance between purpose-led and a performance driven culture.

With our integral approach we:

  • we help you to create a working culture that allows all employees to contribute to the company’s ambitions based on their personal qualities.
  • We safeguard the company dream and the way to achieve it by committing it to a single page that will guide all future decisions
  • make use of an important condition for playing: you have a bit of nerve.

Higher motivation and performance by navigating on eight essential work context factors:


Degree of

Diversity in work activities

Knowledge &



Financial rewarding


The results

We don’t believe in a quick fix: we enter long-term collaborations.

Our mission will not be achieved until we have made ourselves redundant. That is to say, when every employee – from team leader to IT professional – has a clear idea of the goals he or she is working on, and is given the necessary space to work on these goals in a pleasant, meaningful way. Once we reach that goal, we start referring to the work floor as the Playzone.

The results

The Playzone: a place where people are not dealing with top down imposed targets, but where they are making impact because they are facilitated to reach their full potential.

And chances are you’ll reach every target – and more. The trained Playmakers are the “guardians” of the Playzone. They continually check to see if employees are still finding enjoyment and meaning in their work, using an alternative review system that invites a dialogue about the employees’ personal development. The results: more work enjoyment and satisfaction, fewer absences due to illness, and more organisational impact.